In an age of mass-produced products, it is rewarding to craft, a work of personal expression made from natural material.
The vision of CountryCraft is to Revive, Preserve, and Promote the depleting arts & craft skills “for-Profit” Social Venture.
CountryCraft strives to bring the traditions of India to customers all around the world with its unique creations and products.
We identify village clusters which possess a specific craft skill that is depleting and artisans are forced to migrate leaving behind their age-old skills. Help them document the knowledge/skills including its origin, how to make, skills required, source of materials etc., so that the skill is documented & preserved for generations to come.
Endeavouring to create Self-Help Groups in village clusters to help the artisans to develop community living and provide protection from exploitation. To create an impact on the society as a whole by means of employment opportunity using craft as a tool, this will help avoid the search for menial/casual jobs elsewhere leaving their inherent artistic skills.
At CountryCraft, we strategically partner with stores, cafes, resorts/hotel chains, spiritual centres who are aligned with our vision in empowering artisans and placing culture at the heart of their business operations.
– CountryCraft
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