India, a vibrant wellspring of handicrafts, bearing artworks not just created but lived. These crafts form the fabric of our Dharma and Sanskriti—so ingrained that every 100 kilometres gifts us a new wonder.
Every splash of colour, every weave tells a story unique to its village, not just held by one artisan’s hands but cradled by an entire community. It’s a canvas where art moulds livelihoods—the second biggest employer after agriculture.
Yet, here’s a staggering fact: Our global market footprint? A mere 2.5%. Now compare it with Vietnam’s astonishing leap over 10%.
But the winds of change are blowing. Under Hon PM Sri Narendra Modi’s leadership, Bharat has set a sight on “3 guna 30 tak” i.e. tripling our mark on the world stage by 2030.
There’s never been a better time to expand our horizons. Join forces in elevating our cultural heritage to its deserved pedestal on the global front.
So let’s ask ourselves — are we ready to scale up and showcase the pinnacle of Indian craftsmanship to the globe?
Drop your thoughts on how we can amplify our presence!
#ExperienceTheChangeThroughCraft
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